INDUS focus is on 4 areas:

  1. 1. Foundation Tier

    Validating business case in a P & L environment, taking responsibility and ownership to execute. Ensuring life cycle management issues were considered; assumptions/risks were clearly outlined and periodically reviewed. The business case is treated as a living document is constantly updated to reflect market conditions and the changes communicated to the entire team.

    The top line and the bottom line are closely monitored and taken into account for all decision making. The business case is the vehicle to move the product through various "Funding Gates" starting with concept and finally moving to manufacturing on a commercial scale.


  2. 2. Product Tier

    Ensuring That The Product Is (i) Competitive (ii) of Commercial Grade (naming, PRD, PSD, certifications as necessary) (iii) Fulfills Customer Requirements (iv) Easily Orderable/Deployable, and (v) Has Adequate After Sales Support, Where Relevant. (Interworking with current portfolio)


  3. 3. Tactical Tier

    Tackling Operational Issues Including (i) Coordination Of Teams, (ii) Business Analytics, (iii) Marketing Collateral (iv) Marketing Strategy (v) Business Development and Proposal Management (vi) Maximizing Market Share (vii) CRM


  4. 4. Strategic Tier

    Tackling strategic issues including: (i) Product Roadmap (Feature funnel, customer surveys, interviews) (ii) Process Improvements (iii) Setting Up Competitive Intelligence Framework (iv) Price Watch And Price Management (v) Benchmarking (vi) Brand Management (vii) Strategic Alliances

EXISTING PRODUCT IN NEW MARKETS:

 
EXISTING PRODUCT
NEW PRODUCT
N
E
W

M
A
R
K
E
T

1.Do you have a Low Risk product?

  • Have reached maturity or even ecline in existing market?
  • Looking actively for new markets?
  • Have high perceived value for customers?
  • Solve a problem in a cost effective unique way?
  • Easy to import, distribute, non perishable or has adequate shelf life?
  • Can your products Generate Immediate revenues?
  • Easy to replicate, low barriers to entry

2. High risk

  • Early adaptor stage products
  • Long incubation period
  • Lot of capital investment to get the product going
  • Difficult to establish
  • No Barriers to entry
  • Can partner with an existing player in the new market
E
X
I
S
T
I
N
G

M
A
R
K
E
T

3. Low risk since established market

  • Growing or Mature phase products
  • Me too product
  • Low margins
  • Very competitive market
  • High barriers to entry
  • Success correlated to grabbing market share.
  • Low investment

4. Low risk

  • Early adaptor stage products
  • Product extension
  • Have established customer base,
    well diversified portfolio
  • No need for a partner in a new market
Homepagegestaltung
Indusconsulting Group